JiWire Mobile Broadband Advertising Network Validated for MOTOwi4 Ready Application Ecosystem
Jun 5, 2007

Business Wire

JiWire Platform Provides Plug-and-Play Advertising Solution for Motorola's Broadband Wireless Customers

BOSTON--(BUSINESS WIRE)--Today at the MuniWireless07 conference, JiWire, the world's largest mobile broadband advertising network, announced that Motorola (NYSE: MOT - News) has accepted JiWire for the MOTOwi4 Ready Application Ecosystem, a showcase of applications that complement MOTOwi4 wireless broadband networks. The JiWire Mobile Broadband Advertising Network enables municipalities and other network operators to deliver premium, location-driven advertising to users of their networks, creating valuable revenue streams. As part of the selection process, the JiWire Mobile Broadband Advertising Network was tested and validated by Motorola to work with MOTOwi4 Mesh and Fixed wireless broadband solutions. More information about the JiWire Mobile Broadband Advertising Network is available at http://www.jiwire.com/business/ad-platform.htm.
The MOTOwi4 Ready Application Ecosystem is provided as a convenience to Motorola's wireless broadband network customers, highlighting application solutions that complement or are designed for use with MOTOwi4 wireless broadband networks. Motorola customers that choose the JiWire Mobile Broadband Advertising Network enjoy a plug-and-play, revenue-generating advertising solution that can defray the cost of deploying and operating the wireless network.

"The JiWire Mobile Broadband Advertising Network delivers premium, location-driven advertising by blue-chip advertisers," said Kevin McKenzie, chief executive officer, JiWire. "We provide municipalities and other network operators with a lucrative, drop-in advertising solution and free them from the burdens of creating complex advertising-delivery infrastructure and acquiring and managing advertiser accounts."

About JiWire

JiWire is the largest mobile broadband advertising network, delivering premium, location-driven advertising on Wi-Fi and WiMAX networks. JiWire's breakthrough advertising medium enable marketers to reach an influential mobile demographic at point-of-connection. JiWire's portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.