JiWire to Provide iPhone(TM) and iPod touch Users With First Ever Ad-Supported Free Wi-Fi Access
Jan 15, 2008

BusinessWire

JiWire Wi-Fi Advertising Network Members to Offer "Ads for Access"(TM) Payment Alternative at Premium Airports, Hotels, Cafes

SAN FRANCISCO--(BUSINESS WIRE)--JiWire, the leading provider of Ads for Access at premier Wi-Fi locations, today announced that members of the JiWire Wi-Fi Advertising Network are offering iPhone and iPod touch users the option to connect to Wi-Fi networks for free in exchange for viewing a JiWire-supplied advertisement. The option will be available at select Wi-Fi hotspots located in airports, hotels, cafes, and other desirable locations around the world. Major airports include Atlanta-Hartsfield, JFK and LaGuardia in New York and Chicago’s O’Hare. Members of the JiWire Wi-Fi Advertising Network collectively operate more than 100,000 hotspots.
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The JiWire Wi-Fi Advertising Network enables cutting-edge advertisers to target an affluent, technology-savvy demographic by device (i.e., PC vs. iPhone vs. other Wi-Fi-enabled device), creating uniquely valuable marketing opportunities and enabling “Ads for Access” Wi-Fi business models. Charles Schwab and HBO will be among the first to deliver advertising to iPhone users under the arrangement announced today.

“By 2011, more than 500 million Wi-Fi-enabled mobile consumer devices will be in the market,” said Daryl Schoolar, senior analyst, In-Stat. “JiWire’s ad model is positioned to help drive more usage of these devices at public hotspots.”

“The incredible success of the iPhone represents a tipping point in the mainstream use of handheld, Wi-Fi-connected devices,” said Kevin McKenzie, chief executive officer, JiWire. “Our Wi-Fi advertising platform is ideal for both network operators seeking suitable business models and for marketers seeking to capitalize on the unique advertising opportunities we offer.”

About JiWire

JiWire is the leading Wi-Fi advertising network, delivering Ads for Access™ across premier Wi-Fi locations and devices. JiWire’s breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire’s portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.

JiWire, Inc. is an independent company and has not been authorized, sponsored, or otherwise approved by Apple Inc.

iPhone and iPod are trademarks of Apple Inc.

Ads for Access is a trademark of JiWire, Inc.