SynapSense(TM) Bolsters Management Team with Former Flextronics and Intel Sales and Marketing Executive
Jan 22, 2008

Wall Street Journal

SynapSense Corporation, a leading provider of wireless instrumentation solutions, today introduced Mike Frieswyk as the company´s senior vice president of worldwide sales and marketing.

Prior to joining SynapSense, Frieswyk served as the senior vice president of sales at Flextronics/Vista Point Technologies. Frieswyk also spent nearly 20 years with Intel Corporation, most recently as vice president of the company´s Sales and Marketing Group and director of the Hewlett Packard Global Account.

"Mike is one of the top sales and marketing executives in the technology industry, and we are thrilled to welcome him to the SynapSense management team," said SynapSense Chief Executive Officer Peter Van Deventer. "SynapSense has deployed our Wireless Green Data Center Solution in data centers operated by Fortune 500 companies from Wall Street to Silicon Valley, and Mike will greatly help us execute on our vision to build the path to the green data center."

"SynapSense has a wireless technology foundation that is enabling the green data center," said Frieswyk. "The ability to apply this capability not only in the data center, but also across a broad range of vertical industry segments is truly revolutionary. I am excited to be joining this world-class organization."

Before being promoted to vice president at Intel, Frieswyk was co-general manager of Intel´s Worldwide Customer Solutions Group where his group focused on creating and shaping demand for Intel architecture-based products in the world´s leading enterprises. Frieswyk also served as director of the Intel America´s Business Development Organization for six years and as the sales director for Dell Inc. for three years.

Introduced last September, the SynapSense Wireless Green Data Center Solution enables data center operators to improve operational visibility and reduce energy costs, while optimizing data center operational efficiencies. Working with customers, SynapSense enables energy savings by providing new data intelligence, triangulation and tools to monitor and react to actual data center conditions.

SynapSense is a leading wireless instrumentation solutions provider based in Folsom, Calif. SynapSense offers the world´s first wireless instrumentation platform featuring SynapSense OneClick software architecture, providing customers with a complete software solution and extensive monitoring, tracking and alert capabilities.