Board Observer - David Cremin

Summary:
Analytics and marketing tools for location based engagement.

Additional Information:
MomentFeed develops "Location-Based Engagements" as a new marketing channel by making it efficient for large brands to utilize location-based services and technologies to achieve their marketing objectives. This efficiency is driven by aggregating data from a broad range of location-based service (LBS) providers and providing centralized access to analytics and campaign management tools. MomentFeed makes it more efficient for LBS providers to market and monetize their products. MomentFeed is powered by a proprietary analytics and campaign management technology. MomentFeed was founded by a group of marketing and technology executives who believe the nexus of mobile, social, and location amounts to the holy grail of marketing.