DFJ Frontier

Berkeley, CA
http://www.worldofgood.com

Board Observer - Scott Lenet

Summary:
"Fair Trade" globally sourced gifts.

Additional Information:
World of Good's new line of globally sourced, fair trade gifts and accessories brings ethically sourced handcrafts into the mainstream retail market and aims to generate sustainable livelihoods for thousands of artisans around the world.

DFJ Frontier

World of Good crafts opportunities for artisans - San Francisco Chronicle, Nov 9, 2009.

World of Good's Priya Haji named a Young Global Leaders(YGL) 2009 by the World Economic Forum - , Feb 25, 2009.

Venture Firms Do a World of Good - The Wall Street Journal, Feb 17, 2009.

World Of Good Aligns Profits, Deeds - VentureWire, Feb 17, 2009.

She's Crafty: World of Good brings female artisans' wares to global markets - Stanford Social Innovation Review, May 30, 2008.

Doing Well by Doing Good: Jobs that make a difference - San Francisco Chronicle, Sep 16, 2007.

Stylish products and a good cause dovetail at new fair-trade store - The Plain Dealer, Oct 29, 2006.

Fair-trade business celebrates doing good - CAPITALISM and compassion are thriving side by side at Berkeley-based World of Good, which is bringing fair-trade crafts, jewelry and housewares to stores nationwide. Inside Bay Area , Oct 22, 2006.

World of Good Meets Growing Demand for Fair Trade Goods With Launch of Houseware Line, Retail Partnerships - PRNewswire, Oct 2, 2006.

World of Good Poised to Take Fair Trade Gifts and Housewares Mainstream With Addition of Howard Ronder to Management Team - PRNewswire, Aug 22, 2006.

World of Good continues growth - DFJ Frontier portfolio company World of Good is on target to sell its goods in one thousand stores by the end of 2006. Contra Costa Times, Apr 18, 2006.

World of Good featured on ABC News - Watch video. , Mar 28, 2006.

"Fair Trade" = Free Trade: Could it actually be that a fair trade retail movement in Berkeley is driving a technological solution for global capitalism? - DFJ Frontier's Scott Lenet on how portfolio company World of Good epitomizes the power of the free market. AlwaysOn, Jan 31, 2006.

Meet the Hard-Nosed Do-Gooders - DFJ Frontier portfolio company, World of Good, profiled in Time Magazine as a new generation of social entrepreneurs. Time, Dec 19, 2005.

DFJ�s First Annual Venture Challenge Features Batteries Charged by Human Movement, Robotic Mops and Globally Sourced Fair Trade Gifts - World of Good (UC Berkeley) won a $250,000 seed funding investment, competing against the other winners of California�s top university business plan contests. PRNewswire, Jun 8, 2005.